The film is directed by Phil Lord & Christopher Miller (“21 Jump Street,” “Cloudy with a Chance of Meatballs”) from their original screenplay, story by Dan Hageman, Kevin Hageman, Phil Lord and Christopher Miller, based on LEGO construction toys. “THE LEGO MOVIE” stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman, as the voices of the animated characters. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared. The 3D computer animated adventure tells the story of Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. “THE LEGO MOVIE” opens in some global markets on February 7th, 2014. Storage partner ROOM Copenhagen is producing a lunchbox, lunch set, drinking bottle and storage and sorting boxes. Functional key lights featuring movie characters are being produced by IQ HK. MZB Imagination and Funtastic are creating an array of stationery items including notebooks, journals, folders, pens, pencils and pencil cases, erasers, rulers and luggage/bag tags. Clic Time is producing clocks and buildable watches. Carry Gear and Grown Up will offer bags, including backpacks and cinch bags. Apparel partners include T-shirts from Mad Engine, Isaac Morris, Kabooki, TV Mania and Casco Blu, hoodies from TV Mania, pajamas from SGI Apparel, TV Mania and Kabooki and undergarments from Handcraft Mfg. With more than 90 playable characters inspired by the film and 15 exciting levels, kids will be able to build an adventure like never before.Ī roster of global licensees covering several categories will immerse filmgoers in the world of “THE LEGO MOVIE.” Perennial publishing partners Scholastic, Penguin, Ameet and DK Publishing will offer a range of readers, sticker books, activity books and movie guides. Interactive Entertainment today announced that the chart-topping and award-winning LEGO videogames franchise from TT Games will include an epic gaming experience based on the film across all major console and handheld gaming systems. Comic-Con International attendees in San Diego, California will see the first “THE LEGO MOVIE” building set unveiled at the LEGO booth (#2829) on Saturday, July 20.Īdditionally, the company’s line of collectible LEGO Minifigures will receive its first Hollywood makeover with a series inspired by “THE LEGO MOVIE” cast of 16 new and “new-again” LEGO characters. Fans will delight in highly detailed and functional vehicles and structures that reflect the creative versatility of the movie’s many LEGO themed backdrops, such as City, Wild West, and Space. Inspired by pivotal scenes in the film and starring key LEGO minifigure characters, a collection of 17 LEGO building sets will deliver all of the “THE LEGO MOVIE” action to the playroom. “We are thrilled to collaborate with our valued partners to build a varied and compelling portfolio of products through which fans of all ages can celebrate this LEGO brand milestone.” “The LEGO brand has been a vehicle for creative storytelling around the world for decades, so it’s no surprise that there is such growing enthusiasm for the first LEGO theatrical film,” said Jill Wilfert, vice president licensing and entertainment for The LEGO Group. Directed by Phil Lord and Christopher Miller and produced by Dan Lin and Roy Lee, “THE LEGO® MOVIE” is rapidly building buzz following its first released trailer and assembles on the big screen starting in February 2014. The company has recruited an impressive roster of global partners to a broad, multi-category licensing program to support the much anticipated animated adventure film from Warner Bros. SAN DIEGO, J/PRNewswire/ - COMIC-CON INTERNATIONAL - The LEGO Group today announced that it will produce a collection of movie-inspired building sets celebrating the brand’s premiere as a theatrical film. First of 17 Building Sets, Playable Video Game Demo to be Displayed at Comic-Con. LEGO Group Builds Creative Merchandising Program for “THE LEGO® MOVIE” Official Press Release This is a description taken from a San Diego Comic-Con International 2013 press release.
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